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Theres no need for searching elsewhere for matter on SEO. A SEO is a fascinating topic to write on. We hope that you experience the same fascination reading this writing on SEO. We take pride in saying that this article on SEO is like a jewel of our articles. This article has been accepted by the general public as a most informative article on SEO. How to Choose the Right Keywords. Many SEO experts will tell you that they have specific ways of choosing the right keywords for a website. Some do it using SEO tools – software that compares possible keywords to see which are used the most. Some will give you DIY methods with spreadsheets. We say, however, that you should try every method you can in the search for keywords. Here are some steps that might help: Identify and create a list of keywords from meta tags, research on your competitors, your highest-converting products and biggest current traffic sources. For each term (typically between 30 and 50 terms overall), narrow the field down to about 15 or 20, choosing the terms you feel are most relevant to your website. Your higher ranked competitors are probably up there for a reason so take a look at what they are providing. Make sure that everything is directly relevant and try to stretch yourself out into some unchartered water. The less common that your key words are, the more likely you are to get the search engine results for these key words. Some of the matter found here that is pertaining to SEO seems to be quite obvious. You may be surprised how come you never knew about it before! To err is human, to forgive is divine. So we would indeed deem you to be divine if you forgive us for any misunderstandings that may arise in this article on SEO. We would recommend a piece of software called WordTracker to find out how many searches have been done on a certain term. You can choose to work with this information however you want – spreadsheets are good, but you can use anything that will make it easy reasonably easy for you to track these keywords. You’re trying to find a popular word that has a low competition rate. Although this is easier said than done, it’s very rewarding to find an area where your site can succeed because of the lack of competition. You should remember, though, that these search databases are relatively small, and should be used for comparing keywords against one another rather than for estimating their true ‘market sizes’. This keyword selection research should then be compared with client experience of which keywords may be most profitably optimized, as well as any current ranking on the target keywords. Data from PPC campaigns can be helpful for this. The outcome should be a focused list of, say, 15-20 keywords that are both strong performers in terms of search volume, as well as solid candidates for successful optimization. When determining how profitable your key words are you should look into your web sites statistics and see what key words were used for what number of sales. This is called your conversion rate. The more sales that are associated with a certain key word, the more valuable that key word is. It is important to account for all of the variables, however. If ten people come across your site through a certain key word but only one of them buys an item this key word isn’t as profitable as a key word that one person finds your site through and still orders a product. It is important to work percentages into your decision of worth of a key word. Your “conversion rate” is the number of sales divided by the number of visitors. You probably know who your competitors are, so go to their site and open the source code of a few of their pages (select ‘View Source’ from your browser’s menu). Look for the tag to see which keywords they’re aiming for. Their keywords are often garbage, but if you look around at a few sites then you can often find keywords you hadn’t thought of. It is not good practice to simply copy and paste a list of key words. It would even be concievable that you would be charged with copyright infringement for such activities. Whether or not you get charged, it is morally wrong. Looking through and coming across a few extra relevant key words is one thing. Steeling an entire list is something else completely. Another approach is to type in the keywords you have in mind and look at the current top results. Analyze their pages for keywords, descriptions and content – this will give you some idea of what kind of keyword density you should be looking at for your keywords. If the sites that come up are a different kind of business to you altogether then you’ve probably chosen a dodgy keyword – remember that you’re trying to get relevant traffic, not just any traffic. The general rules that you need to keep in mind when selecting key words are: 1. Try to select unique key words that your competitors have not thought of. 2. Optimize for your most profitable key words. How many sales does the key word generate? How much profit is made for each of these sales? In addition to what we had mentioned in the previous paragraph, much more has to be said about SEO. If space permits, we will state everything about it. Every cloud has a silver lining; so consider that this article on seo to be the silver lining to the clouds of articles on SEO. It is this article that will add more spice to the meaning of SEO. 3. Make sure that the key words are very relevant to your site so that people who find your site through your key words will not immediately leave. 4. Try to assemble a list of key words that covers your site very will so that you aren’t leaving anyone or anything out. As we got to writing on SEO, we found that the time we were given to write was inadequate to write all that there is to write about SEO! So vast are its resources. Writing is something that has to be enjoyed. And with SEO, we have indeed enjoyed writing all that we know about it. We wish you also enjoyed yourself.


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